Milwaukee Vendor Packet

For a downloadable PDF version of the Vendor Packet, please click here.

2012 Milwaukee Indie Wed Vendor Packet

Hello. Thank you for participating in Indie Wed Milwaukee. With around 60 vendors, we expect
this show to be fantastic. This vendor packet should hopefully answer any questions you may
have regarding your participation. Print this out and read through it thoroughly.


You have signed up for either a 6′ table space*, caterer’s space or an 8×8‘ booth space. (check your paypal invoice if you don’t remember which). When you arrive to your space, each vendor will recieve a packet including an 8.5 x 11 easeled sign, vendor badges and a program.

*Table spaces are the width of your table length and approximately 6‘ deep (including the 30” depth of the table) We will have set up for you, a bare table and two chairs when you arrive. If you do not wish to use our provided table in lieu of your own table/display, let us know asap.  You are free to do whatever you wish with the space as long as you stay within the allotted dimensions.

*Booth spaces are 8×8’ and have 8’ high walls with pipe & drape on 3 sides. The drape is not completely opaque so you may want to plan accordingly. The booth spaces come with 1 chair but NO table. The space is open to do with as you please. You can rent a table at an additional $10 fee.

At the end of the show all vendors will be responsible for making sure your space is free of debris and garbage at the end of the event. Any vendor who leaves a mess will not be allowed to participate in future events.

Suggested items you will want to bring:

  • *Table coverings
  • *Displays & inventory (if selling goods)
  • *Change & money holder for sales
  • *Receipt book for sales or taking deposits
  • *Business cards, handouts, etc (LOTS)
  • *Snacks + bottled water & perhaps a sack lunch
  • *A friend/helper
  • *Pens/pencils

If you are looking for display ideas we have created a web page with examples from previous Indie Wed events. Visit here for more:


We have accommodated the following vendors who have requested electricity on their application.

  • Art Below Zero Inc.
  • Cherry Blossom Events
  • Double Platinum DJ Service
  • Flippin’ Fun Fotobooks
  • Jennifer Johnson Photography
  • Josh & the Empty Pockets
  • Lee John’s Catering
  • leo&jenny photograohy
  • m three studio
  • monograham (paper & gifts)
  • One Fine Day Productions
  • Saz’s Catering
  • Schlitz Audubon Nature Center
  • Sugar River Stationers
  • The Traveling Photo Booth
  • Valo Photography
  • Violet Bells
  • We, Unity Candle

If you did not request it, but find that you need it, please contact David Caruso at within the next few days. Any requests made after May 4th might not be accommodated.

The venue does have WiFi though we cannot attest to its strength or reliability. A log in and password will be required. You can get that during set up on May 10th.


Every vendor has been assigned a set up time for the event. Due to the number of vendors and load in requirements at the venue, it is mandatory that you respect the guidelines that have been implemented. Please arrive on time and be prepared to quickly and efficiently empty your vehicle, transport your goods to your space, and move your vehicle out of the loading areas to make room for the next group of vendors. Your scheduled load in time can be found on the enclosed set up list on page 4 in the column farthest to the right.  The Harley-Davidson campus is comprised of multiple buildings. Our event will be in the “Garage” across from the Museum. The address is 500 W. Canal St.  There are two load-in locations – the first is the pedestrian doors to the Garage, located on the corner of 5th Street and W. Canal St. There is a loading dock for larger items. If you find that you need to use the loading dock, a staff member can direct you to the location when you arrive.

Vendors should drop off items through the Garage’s pedestrian doors (corner of 5th St & W. Canal St.) then find a place to park BEFORE setting up your space. There is plenty of free parking available on the Museum campus along Canal or 5th St. Please park further away so that attendees can park closer to the entrance.


Please begin breaking down your space immediately at 9pm but not before. Pack up your space then bring your car around to load out. Use the same entrance to load out. Please make sure you clean up after yourself. Again, any vendor who leaves a mess will not be allowed to participate in future events.  We would like to have everyone loaded out by 10pm if possible so that cleaning crews can begin to clean up.


Registered participants will receive 2 badges/name tags during set up that will allow you to come and go from the building during show hours and to identify you to volunteers as exhibitors. Additional helpers can gain admittance with one of your complimentary tickets. Any questions regarding badges can be addressed directly to Debi Zeinert at


The state of Wisconsin requires all vendors (including service providers) to collect sales tax for items sold the day of as well as any subsequent sales made in Wisconsin as a result of this event. Sales tax for Milwaukee is .056%. Any tax collected is your responsibility to pay to the State of Wisconsin. You are responsible for registering your business with the state of WI and collecting sales tax if applicable. Out of state vendors must do this as well, regardless of any business licenses you hold in another state. When you file taxes for 2013, you are responsible for claiming any income earned. WI does have filing. exemptions for businesses earning under a certain amount. Full information can be found on the Wisconsin IRS website here:

It can take a few days to receive your WI Seller’s Permit so if you need to apply for one, do this as soon as possible. There is a $20 to register your business for sales tax. You can apply online here: Click where it says “New User? Register Now.”

Or apply through the mail. (Note: applications sent via mail can take up to 15 days to process) The mail in application can be printed from this link:

All vendors must submit a copy of their Seller’s Permit to us by May 1st as originally outlined in your acceptance letter. We are required to have copies on hand at the event. Debi Zeinert will be in charge of collecting these. Please email or fax them to her by the deadline.
email to: Debi Zeinert –
or fax to 262-268-9117


In order to participate in the event you must do ONE of the following due by May 4th:
1. Email a copy of your Certificate of Business Insurance listing Indie Wed, LLC as additional insured for the day of the event. This is quite common and will just require a call to your insurance company. They will probably also need the name, date, and location of the event for the certificate. This should be free and will be a piece of paper you can scan & email us.
2. Alternatively you could sign the waiver, releasing the organizers and venue from any damage, injury etc. Again, this is quite common in a variety of exhibitor events.  Certificates or Waivers should be signed and returned to no later than May 4th.


Indie Wed, LLC, it’s staff, and co-producers will not be responsible for any damage or loss to vendor property, vendor sales, and/or possible injury, or death to the vendor. The event will go on regardless of weather . Refunds will not be given to any vendors that do not show up. Your space can not be sold to anyone else. Table and booth assignments are also subject to change.  By participating in the event, you agree to these terms.


For specific questions, please direct any questions to the appropriate person.

David for questions regarding set up, booth layout, display designs and space requirements

Debi for questions regarding vendor badges, comp tickets and WI Seller’s Permits

Amy for questions regarding prommotion & pr

Kelly Maron for anything not mentioned above