Who are we?

In 2009 Kelly Maron Horvath, owner of Paper Stories, a Chicago area design & letterpress studio, was looking for a way to reach more wedding clients that seemed to fit more with her quirky and unique style of design.  Kelly noticed that all the traditional wedding shows seemed… well a bit too traditional, too commercial, and often stale.  Having participated in a number of independent craft fairs, Horvath thought it would be great to take the spirit of such events but have a focus on weddings.  As a former high school art and photography instructor, Kelly was no stranger to organizing people and events.  Soon after, Indie Wed was born.  The first event was in Chicago in January 2010 and while Kelly only expected a moderate turnout, the first event welcomed nearly 50 vendors and over 11oo attendees.  It was clear that people were craving something different that the typical cookie cutter bridal show.  Therefore, due to the tremendous response, in 2011 the event expanded to include a summer show.  In 2012 Indie Wed, LLC was formed while the Indie Wed event started its expansion by heading past the Illinois boarders to other cities across the midwest.  Indie Wed is now the longest running independent wedding show in the country!

When not running two successful businesses, Kelly is spending time with her family which includes her charming husband Russ, her utterly unique 6 year old Jackson Calder, her sweet 1 year old daughter Penelope Clementine, her 20 year old cat Beaker, and two crazy Boston terriers Abbie & Rosie.  Whew!

Kelly is also fortunate enough to have the assistance of a number of folks during our actual events.  Without this group of friends and family, the shows wouldn’t run nearly as well as they do.  There have also been many generous businesses such as our annual winter show host, the Ravenswood Event Center, who allow us to do what we do.


Paper Stories is a local design & print shop that focuses on creating innovative and stylish paper goods that are also environmentally responsible.  We also believe that it is important to be socially responsible and regularly donate a portion of our profits in the form of micro-loans to entrepreneurs in developing nations.

In addition to designing for Paper Stories, Kelly also freelances for a variety of clients such as Cardstore.com (a division of American Greetings), Paper Source, and Minted.  Her work has been featured in numerous blogs, books and magazines.

We also feel excited to have Chicago as our backdrop for our flagship event. This city has such a wonderfully eclectic and diverse community that it seems appropriate for such a landmark event to take place here.


Indie Wed is also looking to expand to other cities.  To do so, we need a committed local contact who has some knowledge of event planning or the wedding industry.  If you think you might be that person and know that your city could benefit from an Indie Wed event, please contact us.